With the advent of web machine translation, web site traffic from international users has increased significantly. But with expensive liabilities in the medical field being so rampant, accurate communication with website visitors is becoming more and more essential. Medical companies are quickly realizing the limitation and the danger of machine translation. Web page translation and localization by professionals has therefore become a must have.

This has encouraged CIOs in the health-care, and other fields to seek professional medical translation services to offer the accuracy needed and eliminate liabilities due to inaccurate translations.

Furthermore, many medical companies today are using pay-per-click (PPC) services from Google or other search engines to promote their products or services and generate additional traffic to their websites. When a PPC AdWords campaign is correctly setup, it enables tracking and measuring visitors based on language preference and geographical mapping. This data offers significant insight into the languages that are most important for the business.

Professional Medical Translation Services and PPC

Since keywords in languages other than English are not as competitive as English it always pays to create language-specific keywords and ad groups that direct users to the translated web pages.

For instance, Spanish keywords cost less per click than their English counterparts. When coupled with a Spanish ad group pointing to Spanish landing pages, you can reduce not only your AdWords budget, but also your bounce rate (% of visitors that leave your site after landing there without viewing a second page), by keeping your Spanish speaking prospects interested.

A website that professionally speaks your client's language vastly reduces its bounce rate, increases visitors' average time on site and increases their conversion rate.

Don't take our word for it; you now have all the tools you need to test and measure. Just don't overlook the benefits of hiring a professional medical translation services vendor that is also proficient in PPC localization campaigns the next time your website is due for a review.